Below is a brief summary of the key research methods offered by Roberts Communications.

1. Focus Groups
2. Telephone Studies
3. Online Studies
4. Mail Studies
5. Other (Including Hybrid Usability Studies)

Focus Groups

Focus groups are a powerful qualitative method for exploring attitudes and perceptions, pre-testing new products and advertising creative, and experiencing the consumer.

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Telephone

Telephone studies can range from small samples and short questionnaires to large samples and fairly lengthy questionnaires.

• Interviewers are highly trained, briefed on the nuances of each study, and are monitored by supervisors to assure consistent administration of the questionnaire.
   
• Data is analyzed by Dave Roberts utilizing state-of-the-art statistical analysis procedures with the findings communicated by an extensive graphics-based Executive Summary.
   

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Online

This relatively new methodology is especially useful for studies based on known respondents such as customer databases, organizational membership, and purchased target panels. Some of the key features include—

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Mail

Mail surveys are best for known populations who already have an interest in participation. And while they may seem straightforward, there are many considerations for assuring a viable response rate—

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Other

There are many other research methods that may or may not be associated with the above methods, including—

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