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Dave Roberts, Ph.D.
More Than a Focus Group Moderator—A Qualitative Research Consultant
Dave Roberts is not only a skilled focus group Moderator (over 3,000
since 1979), he is a
true Qualitative Research Consultant (QRC), attending to all of
the details that determine a successful set of focus groups—
- Assist the client in defining the research goals and determining the
target audience.
- Design a Screener questionnaire that assures the recruiting of
qualified respondents.
- Select a quality focus group facility/recruiting firm in each market. Dave
has worked with hundreds of facilities nationwide.
- Closely audit the recruiting process on a daily basis and keep the client
informed. No surprises!
- Design a comprehensive Moderator Outline to assure all topics of
interest are explored.
- Design an In-Session Questionnaire to quantify certain
responses such as ratings scales and open-ended lists.
- Moderate the Groups
- Prepare a detailed and actionable Executive Summary supported by Verbatim
Responses, In-Session Questionnaire Data, Graphs, Tables, & Recommendations.
Dave Roberts, The Focus Group Moderator
It has been said that focus group moderating is part science and part show
business—Dave is not only classically trained in quantitative and qualitative
research but also spent many years as a major market radio personality. And his
wide range of life experiences—disc jockey, Marine, college professor, corporate
VP, and business person—add to his ability to get close to the customer.
As a Moderator, Dave has a style that puts respondents at ease, earns their
trust, and holds their interest. |
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