Dave Roberts, Ph.D.
More Than a Focus Group Moderator—A Qualitative Research Consultant

Dave Roberts is not only a skilled focus group Moderator (over 3,000 since 1979),  he is a true Qualitative Research Consultant (QRC), attending to all of the details that determine a successful set of focus groups—

• Assist the client in defining the research goals and determining the target audience.
• Design a Screener questionnaire that assures the recruiting of qualified respondents.
• Select a quality focus group facility/recruiting firm in each market. Dave has worked with hundreds of facilities nationwide.
• Closely audit the recruiting process on a daily basis and keep the client informed. No surprises!
• Design a comprehensive Moderator Outline to assure all topics of interest are explored.
• Design an In-Session Questionnaire to quantify certain responses such as ratings scales and open-ended lists.
• Moderate the Groups
• Prepare a detailed and actionable Executive Summary supported by Verbatim Responses, In-Session Questionnaire Data, Graphs, Tables, & Recommendations.

Dave Roberts, The Focus Group Moderator

It has been said that focus group moderating is part science and part show business—Dave is not only classically trained in quantitative and qualitative research but also spent many years as a major market radio personality. And his wide range of life experiences—disc jockey, Marine, college professor, corporate VP, and business person—add to his ability to get close to the customer. As a Moderator, Dave has a style that puts respondents at ease, earns their trust, and holds their interest.