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Dave Roberts earned his Doctorate in Communication from the University of
Oregon in 1981 and established Roberts Communications in 1985. However, he has
also spent many years as a broadcaster including air personality, programmer,
researcher, and as a corporate officer for CBS and RKO Radio. While his research
experience began in radio, he has branched out into many client
categories.
- Hardware & Home Improvement. Roberts Communications has been
conducting telephone tracking studies, consumer focus groups, and trade
professional groups for California's 84-store Orchard Supply Hardware
for 20 years—plus research for the Sears Hardware Stores, McCoy's Building Supplies, and
Apex Garden Hose. Roberts Communications' Time & Trouble AnalysisÓ
gets to the heart of the competitive/complementary
relationships among retailers.
Research Partners
Fielding both telephone studies and focus groups requires research
partnerships. We are proud to say that we have established such relationships
with only the finest facilities available.
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