Roberts Research

Full Service Market Research | Telephone | Online | Focus Groups | Intercept

 
  • Online Surveys
  • Telephone Surveys
  • Focus Groups
  • Analysis & Presentation
  •  

    Dave Roberts PhD Principal

    Dave Roberts, PhD


    From Questionnaire Design to Statistical Analysis, Dave Roberts has personally designed and analyzed thousands of focus groups, hundreds of survey studies and other specialized research projects, and has guided clients in the implementation of findings.

    Dave Roberts is a hands-on customer research consultant who is no stranger to the needs of the enterprise—Dave is a former CBS Radio Vice President, RKO Networks Vice President, and a Program/Marketing Manager for numerous broadcast facilities. 

    Learn More

  •  
    Survey Call Center

    Surveys


    Survey studies vary widely in terms of mode: telephone, online, in-person, mail, and multi-modal combinations.  Choosing the right mode comes as a result of the clear definition of the goals of the research and how the data is to be used.

    Survey research typically serves to describe awareness, perceptions, behaviors, and the like for a given population and its subsets (e.g., demographics). Carefully defining a target audience is critical and is affected by the availability of sample for that audience.

    Learn More

  •  
    Focus Groups

    Focus Groups


    Focus groups are a powerful qualitative method for exploring attitudes and perceptions, pre-testing new products and advertising creative, and "experiencing the consumer".

    Dave Roberts leads the client through the process of identifying the target and the issues on which to "focus". From there, he selects a focus group recruiting/facility, crafts the screening questionnaire, moderates the groups, and prepares a comprehensive report that includes verbatim  responses and evaluative data.

    Learn More

  •  
    Analysis

    Analysis & Reporting


    Surveys and to some extent other methodologies require statistical analysis of the data. We utilize a number of special statistical procedures such as regression, factor analyses, cluster analysis, and others depending on the needs of the client.

    One of the most basic analysis procedures is still the most powerful—Crosstabulations. We are able to analyze awareness, perceptions, behaviors, and the like, noting how findings differ among many variables (e.g., age, gender, and other demographics.

    Learn More